Functional brain imaging predicts public health campaign success
نویسندگان
چکیده
منابع مشابه
Functional brain imaging predicts public health campaign success.
Mass media can powerfully affect health decision-making. Pre-testing through focus groups or surveys is a standard, though inconsistent, predictor of effectiveness. Converging evidence demonstrates that activity within brain systems associated with self-related processing can predict individual behavior in response to health messages. Preliminary evidence also suggests that neural activity in s...
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ژورنال
عنوان ژورنال: Social Cognitive and Affective Neuroscience
سال: 2015
ISSN: 1749-5024,1749-5016
DOI: 10.1093/scan/nsv108